How can we help you?

Whenever you make a payment to way2target, our payment processor will automatically generate a unique transaction ID to identify your transaction. You can keep this payment ID as a record for future proceedings.

We accept Master/Visa credit cards and all major Debit Cards. We also have an option of net banking for all our customers.

First, choose the audience limit of your desired campaign. Select the mode of campaign. After selecting, choose how you would like to pay from the variety of payment methods like Credit cards, Debit cards and Net banking.

You can use all international personal credit and debit cards (Visa, MasterCard and American Express).

No, there is absolutely no hidden charges when you make a payment to way2target. You need to pay only the amount that you see in the order summary.

Yes, all payments made to way2target are inclusive on taxes. Tax is levied on the sale of any purchase, which here represents Good and Service Tax (GST). This tax is collected and deposited by way2target to the relevant government authorities.

GST is a single tax on the supply of goods and services that is levied on every value addition (through production and services) and is added to a product's sale price. GST has to borne/paid by the ultimate consumer of the product or service. Because your order is fulfilled on or after July 1st 2017, GST will be applicable on your orders. GST subsumes all other taxes like Excise duty, VAT, Entry tax etc.

You will receive an invoice on a monthly basis. The invoice gets generated by 5th of every month and will be sent to your email id registered with us. In case you don’t receive one, write to us at hello@way2target.com.

You have to login to your account at way2target for getting an invoice. Head to your profile, and you can find all the details available in the transaction history.

Go to your profile and check your transaction history. Corresponding to every order, invoice links will be displayed. Select the invoice link pertaining to the campaign for which you would like to print the invoice. Download and save a PDF version of the invoice.

You need not worry; you can get a copy of the invoice anytime you wish to. Just login to way2target and download the invoice for your records

It can be any anything of your choice. If you want to pay by wallet balance, login to way2target.com, click on add money, enter the amount and click continue to make payment. Or else choose the other payment methods and provide the required details to complete payment.

Yes, you are eligible for getting a refund if the campaign is interrupted, however, any amount already deducted in the billing cycle of the campaign will not be refundable. The refund will always be returned to the source payment method.

It's your money, and you can use it anytime you want. There is no validity period/expiry associated with the balance available in your way2target wallet. The amount will remain as long as your account is active.

We roll out promotional offers from time to time. If you wish to keep an eye on them, subscribe to our newsletter. The minimum validity period of any promotional/bonus amount varies as per the offer.

Just relax! Probably you might have made mistakes while filling in your account details, PIN, or OTP, that results in declining the data entered by you. Or the card details you provided are no longer valid or need to be updated. Even if you might have accidentally refreshed or closed the page while the transaction was being processed by your bank your payment process would have hampered. If the amount has been debited during the failed transaction, it will be credited back to your bank account within seven business days.If not please write to us at hello@way2target.com for further assistance.

No, currently there are no EMI facilities available. But, we hope we will be coming with one soon.

No, you will not be able to save your cards for further transactions.

In such a case, please contact your corresponding bank. Your card may be blocked for online transactions or you might be using a card that is not accepted on way2target currently.

Please check your Spam/Junk folders to ensure you receive this communication. Sometimes, the confirmation mail may get delivered to the Spam/Junk folder of your mailbox. For payments made by credit or debit cards, it will be reflected in a few hours. However, if you have made the payment using net banking, we may be awaiting the payment confirmation from your bank. This can sometimes take few hours. If you still face issues, please write to us at hello@way2target.com.

Transacting with way2target is 100% safe. Yes, all Credit card, Debit card and net banking payments on way2target are processed through secure and trusted payment gateways managed by leading banks. You can be assured, because way2target offers you the highest standards of security currently available on the internet so as to ensure that your transaction experience is private, safe and secure. We do not collect or store your debit/credit card information.

If the details are not being added, contact your corresponding bank to look into the issue. If it does not work, please try adding your bank account details again in a few hours.

You need not panic, wait for a few minutes, you will receive an option to retry your payment. In case you have been generated a payment ID earlier, further to payment you will receive a different payment ID.

No, there is no such restriction on the amount you wish to add into your way2target wallet.

Try to refresh the page, the updated balance should reflect within few minutes.

You need to sign-in your account in way2target website and go to your profile. There, in the wallet tab, you shall be able to see the balance amount.

We know that you will love to do it. But we dont have that facility and would communicate as and when we launch this feature

We do not collect or store your credit card information. If you suspect any such thing, then please report this to your bank immediately.

Yes, you can transfer the money from the wallet to your bank account. Please write us at hello@way2target.com

Setting up a campaign include some steps to follow-

• Selecting the channel which best fits your business needs like- SMS Marketing, Email Marketing, Display Marketing and B2B Marketing. You can use more than one channel based on business need.
• Create a campaign name not more than 128 characters. It should describe the purpose of the campaign.
• Select Audience- based on geographical, demographic, and behavioural segmentation of targeted audience. The options you have to choose from is - Location, Origin, Age, Gender, Education, Work, Work skills, Company, and Interests.
• Select Budget- here you need to specify the daily budget for the campaign, start and end date. At the bottom, it will show you the budget of the campaign for selected days that depends on the potential reach. It will not spend more than that.
• Upload Newsletter- You need to add sender name manually. You can add more than one Sender name. For doing so, you need to click on 'Add sender name' option below the box. Sender name length for SMS must be six alphanumeric characters, and for email sender name length it’s not specified but it should be medium in length preferred length is 20 alphanumeric characters.
• For sending an email, you need a subject line and body of the message, and for SMS you need only the body content. Subject name length should be medium and defined its purpose. You can add more than one subject line to the email campaign and can use any of three customised tags- name, mail, and number.
• The body of the message varies for SMS and Email campaign. For SMS its text length is up to 140 characters and an additional 20 characters for adding a link. For Email, there is no specific length, you can write a message in the box, or you can upload Zip file which should be HTML file and all images presented in the HTML format. You can personalise your body content using insert tags.
• In the message body add your category, tag names, brand names and price range related to your campaign.
• Save it in the draft, if you want any further changes in your campaign or confirm it for putting it to live.

Before running your campaign, you must have a clear idea about some points which include-

• The type of channel best suits your business you can select one or more channels for the effectiveness of your campaign.
• Selecting targeted audience based on geographic, demographic and behavioural point of view.
• Which websites or keywords are more relevant to your business.
• Do you want to reach any specific company, set of audience, websites or area?
• Do you want to exclude some set of the audience from the targeted audience?
• What's your monthly budget?
• How to get maximum hit from less spending?

If you have clear answers to this questions, you can easily reach your campaign goals.

Follow the below tips for adding more value to your campaign-

• Collect points which makes you stand out from your competitors
• Use eye catchy headlines, what audience looking for
• Provide them with an offer
• Focus on the various benefits
• Tell your news
• Build confidence in your customer to opt your service or product
• Call to action
• Make it seem urgent
• Use testimonials
• Use exciting graphics
• Complete contact information

All marketing campaigns work well from their side with a different purpose. It purely depends on the type of business and audience you're focusing. Most commonly used channels are- Email, SMS, and Display Content. For example, SMS marketing is for timely alerts, promotions, offers and many more. You can use more than one channel at a time for advertising.

Yes, you can customise dates, we have an option to start and end the campaign. Very soon we will come up with the features of customising timing also.

Yes, we have created a demo video of way2target to save your valuable time. You can contact us at hello@way2target.com. Our concern team will get back to you with required details. Even our team can come to your place for presenting a demo.

There is no limit for the targeted audience.

Irrespective of how many geographical locations you select within India, the campaign will get a launch at the same time.

There is no limitation for selecting locations within India for a particular campaign.

Current location is the place where the targeted customer is currently residing and Origin location is the native place of the targeted customer. The current location may change, but the origin location is always the same.

Sender name is your identity to your recipient. It's also called as 'From Name'. It's a most focusing factor for the recipient to take particular action whether to read or ignored. Sender name by default considered as your username. You can even register your sender name with different names. Sender name character count for SMS is six characters, and for email 20 characters are suggested.

Sender name act like the identity of your business. It should be something which represents your company, professional and easily recognisable to the recipient.

Sender name and subject line are the critical factors in email or SMS marketing to perform any action. Sender name can be a person or company name or combination of two. This format will help the recipient to identify you easily.

For display campaign, there is no need to register for sender name.

There are no limitations for adding sender name.

Customised tags used to personalise your content. In way2target we use customised tags in the subject line and body text. Customised tags we have in three format - Name, Email and Mobile Number. If we add that customised tags, it will automatically take your name, mail id or mobile number.

Insert tags used to personalise your body content. They are selected based on your feasibility to edit content.
Consider an example:
Dear [FNAME],
We are glad to provide details about [CONTACT_REASON] your [PROPERTY_TYPE].
The output of the above message to the recipient.
Dear Hari,
We are glad to provide details about selling your car.

For SMS campaign the sender name character count is six characters, and body content is up to 140 characters and additional 20 characters for appending a link. For Email marketing, the prefered subject line character count is 41-50 characters, and body length has no restriction, but it should be medium and up to the point.

No, it's up to you based on your flexibility you can insert tags or keywords.

"There is no particular format to follow for writing body content. However, the body content should fulfil the purpose of writing. It's better to add your Category, tag names, brand names and price range related to your campaign.
As of now, we don't have customised template, but we have provided an option in the editor to insert tag wherever necessary for quick editing and sending.
Consider an example:
Dear [FNAME],
We are glad to provide details about [CONTACT_REASON] your [PROPERTY_TYPE].
The output of the above message to the recipient.
Dear Hari,
We are glad to provide details about selling your car. "

Yes, you can do that. You have this option while creating a campaign. This option is helpful if some technical glitches occur and if it's not taking your one subject line or sender name because of compliance, then it can take the other one. In case, you have added more than one sender name and subject line.

Yes, you can do that

When you create a campaign, before getting it to live, our technical team reviews it for verifying compliances and then approve it. If they find any issue in the campaign, they reject the campaign. You will be notified with the reason as to why your campaign got rejected, based on that you can do necessary correction. You need to resubmit the campaign with necessary modifications again it verifies until it satisfies with compliance. Here, No. of rejects denotes how many times the created campaign gets rejected for resubmitting.

You can't delete the campaign. Instead, you can suspend your campaign. Go to a running stage in the dashboard and select option 'actions' there you can suspend your campaign.

It occurs because of various reasons, sign in your account and check for these points-

• Has your ad been approved or not
• Your payment is successful or not
• Are you using all the recommended sizes of image ads or not
• Have you chosen the right targeting audience

These are the most common reasons for not showing your display campaign ads. If you still confront from the same issues. Pleas e write to us at hello@way2target.com. Our team is always ready to help you out.

You can write to us at hello@way2target.com. Our backend team will send you a mail with your requested details within no time.

Well, we are working on this feature will update it soon.

You can go to 'actions' in the running stage and select suspend for ending the campaign.

You can select different channels, modify your targetted audience or even you can increase your budget limit for getting desired results.

A campaign is created for advertising something with different goals by targetting a set of audience in various locations.

When you create a campaign and save it for further modification without confirming it, it gets stored in drafts.

When you create a campaign and click on the confirm button, it enters into the processing stage. In this stage, our technical team will check for ad compliances across ad exchanges. If everything is okay, the campaign gets approval and gets live and enters into running stage. In the processing stage, you can see the campaign name, runtill date, scheduled no. of days and total estimated budget of your campaign.

After creating a campaign when you confirm it enters into processing stage. In this stage, our technical team will check for ad compliances across ad exchanges. If everything is okay, the campaign gets approval and gets live. This stage of the campaign referred to as a running stage. In running stage we can see the campaign name, created date, start time, run till, no.of days, total estimated budget, budget spent, comments and actions.

The campaign which is rejected by our technical team referred as a suspended campaign. The campaign is suspended from our side if it doesn't satisfy the compliance of campaign. Users can’t suspend the campaign. They can only stop the campaign from ‘actions’ option provided in the running stage.

It depends on both your budget value and targeted audience. It's up to you how much you want to spend. However, it will take up to how much it can consume.

It's calculated basically from your daily budget and no of days you're running your campaign. For example- if you're running a campaign for ten days with a daily budget of Rs. 200/- then you're total estimated budget will be 200(daily budget)* 10( No. of days)=Rs. 2000.

Daily Budget is your per day spent on that particular campaign.

Initiate date is the date when you have started the campaign.

Campaign name is the name you create for the identity of your campaign. Campaign name you can write in any format which should help us to track down the result of the campaign after it's completion. You can combine a cluster of the product name, date, serial no's, and other recognised factors. For example- 1-Football footwear-20/8/19 or 2-Football footwear-25/8/19.

It is not mandatory.

The runtill date is the date when you wish to end your campaign.

It purely depends on the purpose of your campaign. Consider if it's a festive season for one month and you want to promote/sell your product, then you can run a campaign for one month. Another example if you are collecting a fund for earthquake victims then you can run your campaigns for some months.

Start time is the time when you're campaign gets approval and its started running.

Budget spent is the amount you spent on the campaign for a certain period. You can calculate the budget spent on daily, monthly, quarterly, halfyearly or annual base.

In the running stage of the campaign, we have an option ‘actions’ where we can stop or finished the campaign, and we can even see and analyse the report.

In status, we can see the current status of the campaign like- running, suspended, stopped or finished.

When you run your campaign 'reach' indicates how many people received your mail.

When your mail gets received to your targeted audience, 'open' indicates how many people opened your mail.

When your mail opened by targeted audience, 'clicks' indicates how many people did any actions like - call or filling the form or opened any link to get information.

500 credit points.

Impression' indicates a number of times your ad should display to user per day, month or year.

When you run your campaign 'reach' indicates how many people received your display ad. 'Impression' indicates a number of times your ad should display to user per day, month or year. When your display ad viewed by the targeted audience, 'clicks' indicates how many people viewed and did any actions like - call or filling the form or opened any link to get information.

Display campaign can be edited before submitting it. Running display campaign can’t be edited once it’s confirmed. You need to create a new display campaign by stopping the running campaign.

• Come up with new display ad types and content designs.
• Create display ads based on text ads.
• Get new ideas from different campaigns.
• Use responsive ads.
• Design your custom images.
• Use eye catchy headlines, text and subject line.
• Include prices, promotions, and exclusives.
• Provide a relevant landing page

The standard format for display ads include:

• Dimensions: 300x250 display format, 300x60 (Youtube reserve companions (all sections of the site except home page)) and 300x 600 (Zagat only (all sections of the site top and bottom only)) format can also use.
• Format: .GIF, JPG, PNG*, HTML5.
• File size: Max up to 150KB, 1:19 ratio for responsive ads.
• Border: Creatives with partially black or white backgrounds and must have a clear border of a contrasting colour.
• The content should be minimum.

It depends on your budget value. It's up to you how much you want to spend. However, it will take up to how much it can consume. Start with small amount and slowly increase and analyse the results and when you get an idea what amount is fetching you good results you can opt for it.

You can shift it's up to you which channel you want to choose, but you will experience changes in your budget value. For example, display campaign is expensive than SMS or email campaigns.

Yes, you can do that.

Yes

You will be notified after 24 hrs.

24x7

Display Ads -Support brand awareness, Eye catchy, Appeals to the audience, Increase your visibility, Can easily track your investment

It may be because of-

• Your campaign does not satisfy with the compliance.
• You have selected less than the required budget limit.
• Your card details don't match, and payment gets failed.

Try to make some modification in creatives and targeted audience. If it not works, consider increasing your budget limit.

When display campaign is in the running stage, you can't do editing. So, no question of whether ads display or stop.

Try different targeting options, change the creatives. If it doesn't work, consider increasing your budget limit.

All created campaign once confirmed from the user side. It will get verified by our technical team for any issues in the created campaign, and if they find any issues, they sent you a mail with stating the issues and suspend the campaign. You need to do changes in the campaign according to that and resubmit the campaign.

Yes, You can do that.

Yes

Yes, you can stop.

Yes

As of now, it's not possible. However, we are working on that very soon you will get that feature.

It may be because of-

• You targeted the wrong audience
• You have selected less than the required budget limit.
• Try different targeting options, change the creatives. If it doesn't work, consider increasing your budget limit.

Refresh, try different targeting options, change the creatives.

Way2target focus on the targeted audience so no need for retargeting.

As of now, we don't have that feature. We are working on that will get that very soon.

Ecpm stands for 'effective cost per mille'. Here mille is the Latin word for 1,000. Ecpm is the result of a calculation of the advertisement revenue generated by a campaign, divided by the number of ad impressions of that campaign which expressed in units of 1,000.

"Ecpc stands for 'effective cost per click' or 'estimated cost per click'. Ecpc commonly referred to as CPC. Ecpc denotes the effectiveness of display campaigns. It's calculated by the total earnings generated divided by a number of clicks it took to make those earnings. Ecpc formulated as- Earnings/Clicks"

"Starting an SMS campaign is very easy. Once you successfully register/sign-up; you will find an option, ""create campaign"" on the left side of the page. Click on ""create campaign"" and then select ""SMS"" from the channels that will appear on the page. Register Sender Name and after approval you can start crafting your SMS campaign."

The minimum is 1 day to as long as you wish it to run, it also depends on the budget spent.

Currently the limit is 140 characters with an add of 20 characters if you wish to add a link. However, we advice that you keep the character limit optimum. The deliverability, to a great extent, is depended on the character size of the SMS.

Yes. Nothing satisfies us more than our customers' success. We have a suggested list of audience that you can choose from. Please write to us at hello@way2target.com

No, currently we don't have this feature.

Yes you can. For example, you can insert the link to your website or social media pages in the SMS and request people to subscribe/signup/like.

Yes we have some awesome templates for you. However, you can always make them cooler by modifying them and even create your own template.

Yes, you will get a report on your progress regularly.

Yes you can check your progress anytime you want in reports section.

Yes you can run more than 1 SMS campaigns simultaneously.

No, you don't need one.

Currently you can only run your campaigns by selecting your target audience within India.

Yes you can.

There is no limit to the number of audience. You can choose any number of people from our database.

Yes you can stop the campaign midway.

No, there isn't any limit. The budget for running an SMS campaign is very flexible. It's your sole decision as to how much you want to spend on the campaign.

You can send as many text messages as you want in a day!

No, you manually have to decide the stipulated time and duration for your desired campaign schedule.

You can find the detailed insight of your campaign in the reports section.

Yes you can select the time and duration according to your requirements, but only at the outset. Once the campaign has been approved, you cannot modify the details.

No, you cannot modify or edit the campaign after it has been approved by the admin and is currently in running stage.

No.

Yes, you can send and customize messages in regional languages too.

You can register your query or complaint @ hello@way2target.com

No. We have not yet roped in this feature, but we hope that if you watch our demo video you will get a pretty good idea of how an SMS campaign works.

We have not yet introduced hyperlocal segregation of locations. Therefore, it will only be possible to exclude target audiences based on cities.

No. we have not yet rolled out this feature. However, we will notify you when we come up with such option.

You can find the detailed insights of your Email campaign in the reports section. It includes metrics like number of opens, clicks, ctr and number ofimpressions.

Yes. You can run more than one Email campaigns simultaneously.

No. It's not necessary. But, at some times, there might be technical glitches because of which the subject line or sender name you provide will not get accepted. If you add more than one sender name or subject line, it will take the other one until the first one gets approved.

You will get the anlysis for your campaign enagagement, that is, Click through rate (CTR).

A finished email campaign is one which has utilized the alloted budget completely or reached the end date of the campaign schedule.

Total audience is the number of unique audiences in the way2target database. And, target audience is the number of audience you select for your campaign by segmentation.

In the right side corner of the dashboard, you can view the 'total audience', which shows the number of audiences we have in our database for that particular marketing channel. The 'Total audience' is different for different marketing/campaigning channels.

In the B2B campaign, we have a collection of email Ids of various industries from SME's to large companies.

500 credit points.

Before running your B2B campaign, you must have a clear idea about some points which include-Who's your targeted audience based on geographical, type of device they use, type of profession and type of industry. What is the limit of your campaign budget? If you’re clear with these concepts of creating a campaign that is enough.

Setting up a campaign include some steps to follow-

• Selecting the B2B channel, you can use more than one channel based on business need.
• Create a campaign name not more than 128 characters. It should describe the purpose of the campaign.
• Select Audience- you need to select the device from three options- all, mobile or desktop. The location you can choose either by including some location or by excluding some locations from the targeted audience. Select the type of industry, profession based on their title and click on next option.
• Select Budget- here you need to specify the daily budget for the campaign, start and end date. Choose bidding type either manual or auto.
• If you click on the manual option, you need to select the bidding strategy from two possibilities either CPC (Cost Per Click) or CPM (Cost Per Mille) then bidding amount per user and daily budget.
• If you're selecting an option Auto, then you can directly enter the daily budget and go for the next option.
• Select the frequency cap- here you have two options one is time which you need to select from three options – Day, Week and Month, the second option is entering the Impressions per user.
• Upload Newsletter- Upload image either in Jpg, Png or Zip format. Create two short headers, Headline description, Short description, Long description, URL, and Business Name.
• Then save it, if you want any further modification in the B2B campaign otherwise click on the confirm button to take the campaign to the processing stage.

There is no limit on geographical location. You can target any geographic area.

Yes, you can preview, in the create campaign page at the right side you have an option preview by clicking on that you can see.

It's the maximum consumption limit for the targeted audience in way2target for B2B campaign.

The bid is selected based on two strategies CPC (Click Per Cost) or CPM (Click per Mille). In Latin Mille means 1000. The amount you choose for bid is per user on CPC or CPM strategy basis.

• Select the right targeted audience
• Create catchy headlines and informative description without any mistakes.
• Provide complete contact details.
• Check with URL, its working or not.
• Use customised images which are appealing to the customers for taking any action on your ad.
• Do modification in bid amount, targeted audience and the daily budget limit amount and analyse the results and go with one which provides you best results.

Impression indicates a number of times it should appear to the user for some specific period like- Day, Week or Month.

Bidding type is to select option whether you want to go with the automatic or manual process for bidding your B2B campaign.

It depends on your business budget, your capabilities and availability of time for carrying out this process. If you do manually, you can select the bidding strategy and bidding amount per user and daily budget per user according to your budget limit. If you choose an automatic option, you don’t get the option for bidding only you need to focus on daily budget remaining process will automatically be carried out.

Bidding strategy is to select the type for your bidding amount per user to spend on a click basis.

CPC is the amount you want to spend per click on per user basis. CPM is the amount you want to spend for 1000 advertisement impresssions. CPC stands for ‘Click Per Cost’, and CPM stands for 'Cost Per Mille'. In Latin, Mille indicates 1000. CPC and CPM are the bidding strategies for selecting bidding amount per user. CPM is for driving awareness, and brand engagement, In CPM, ads will appear across the web for 1000 times. CPC is for driving conversions, and here you need to pay only if some user does any actions on the ad. The conversion rate is more in CPC than CPM.

CPM best used for driving awareness and brand engagement. Your ads will appear on the web 1000 times, and conversion rate is low, and you will not get leads only brand awareness. CPC is best used to drive conversions. It is more tailored and targeted here you get fewer impressions, but the conversion rate is high. You need to pay only if the user has done some action on the ad. Now it's up to you; you can select CPC or CPM based on your business requirement.

Time unit puts frequency cap for how many impressions you want to display per user on Day, Week or Month basis.

Impressions indicate a number of times you want the ad to appear to the user on the daily, weekly or monthly basis. It will act as a frequency cap for spending your daily budget amount.

It should be a catchy title which describes the purpose of your campaign and makes the user take any actions. It should be within their letters limits.

It should support your head 1 & head 2. It should be written in within its letters limit.

Frequency cap is to put limitations on a number of impressions you want to appear per user on the day, week or month basis.

In the running stage of the B2B campaign, we have an option ‘actions’ where we can stop or finished the campaign, and we can even see and analyse the report.

In short description, you can write about offers, price range, invite them for subscriptions and many more within a 90 letters limit. In the Long description, you can support the short description and elaborate the same in a more detail manner to the audience within a 125 letters limit.

It will take up to 24 hours for getting approval for your B2B campaign.

B2B Campaign -Support brand awareness, Eye catchy, Appeals to the audience, Increase your visibility, Can easily track your investment and Reaches the targeted audience.

Try different targeting options, change the creatives. If it doesn't work, consider increasing your budget limit.

Yes, You can do that.

Yes

Yes, you can stop.

Yes

As of now, it's not possible. However, we are working on that very soon you will get that feature.