Our Privacy Policy

Way2target respects your right to privacy. This Privacy Notice describes who we are, how we collect, share and use or otherwise process the data about you, and how you can exercise your privacy rights.

This Privacy Notice mentions about the data that we collect through our own B2C digital properties, way2target website, and the third parties whom we partner with.

It may describe how Way2target enables or allows clients and third-party providers to use our audience data.

If you have any questions or concerns about our use of your data, then please contact us using the contact details provided at the bottom of this Privacy Notice.

About Way2target Services

Way2target is a self-served audience cloud or platform integrated with digital advertising technology. It provides targeted advertising and marketing services for our clients. When our technology is used by marketers, advertisers or agencies running data-driven marketing campaigns, it helps them drive engagement to their campaigns by enabling them in showing advertisements to their own targeted customers and audience who may be interested in their products or services (interest based advertising). Advertisers, marketers or agencies use our technology to segment their target audience, B2B or B2C, from our largest audience cloud and engage with them through Email, SMS and Programmatic display channels across devices. Our technology also enables the advertisers to measure the effectiveness of their campaigns. Also, the advertisers can enrich the data of their already existed customers, whoever are the part of our audience cloud, by identity matching or identity syncing.

Whose Personal data do we collect?

a.Clients or client prospects who visit Way2target website i.e. (Way2target.com) or it’s landing pages and register.

When you visit our website or landing pages, we automatically track the activity and information like geographical location, date/time stamp, clickstream data to analyze trends in site usage and administer the site (e.g. managing user sessions and detecting and preventing malicious behavior on the site).

And to register to way2target, you may be required to provide personal information of name, company's email ID, mobile number and company name.

The information will be used to support your relationship with way2 target. And the information you provide may be shared within the Way2target family of businesses. The personal data that we collect from you may be used in one of the following ways:

  • To personalize your experience (your information helps us to better respond to your individual needs);
  • To improve our website and make it easier for you to use (we continually strive to improve our website offerings based on the information and feedback we receive from you);
  • To improve customer service (your information helps us to more effectively respond to your enquiries, applications and support needs);
  • To administer a survey or other website feature;
  • To send periodic emails; or to inform you of services and product updates, new products and other related information from way2target.
  • For any other purpose that will be made obvious to you at the time.

And way2target website does not allow third parties to collect personally identifiable information about you related to your online activities when you use this site.

b. Candidates who provide their resume seeking career opportunities with Way2target.

We do not hold, track or utilize your data, obtained from the job applications to way2 target for any other purpose, except for carrying out the Employment-specific actions and communications.

c.Audience data from third party platforms or our partners.

We obtain the data of our own audience from third parties by identity syncing. We may obtain this data in anonymous, de-identified or aggregated form, but not in the form where you can be identified individually. This data may be shared by you voluntarily to our data partners or automatically tracked by them with your consent.

This data mostly includes the behavioral and lifestyle data of our audience. This may have information like where you visit a website that displays advertising provided via one of our advertising partners. They may provide us with anonymous advertising Ids and an extract from a cookie stored by the website that you are visiting to help select advertising or content relevant to your interests.

We collect this data from third parties and our data partners in order to process and design high-quality audience profiles and serve our advertising clients for their targeted campaigns.

We may also obtain the anonymous audience data from third parties for look-a-like audience modelling.

And before we partner with these third parties, we check that they either have your consent or are otherwise legally permitted or required to disclose your data to us.

We review their online privacy policies to determine whether you are notified that information will be shared for marketing purposes and that people have a choice about such sharing. We do not work with data parties whose policies do not meet our strict standards.

Also, we do not act as data controllers for the data we obtain from the third parties.

d. Users of various B2C products under Way2Online Interactive India private limited

Our audience cloud consists the data of the users of our various B2C products, who have given their consent for their data utility during their subscription or registration.

We collect the personal data of the customers who accept our privacy policy and terms & conditions during their registration to our following b2c products: Way2sms, Way2News, Learn social, 160by2, and Find yogi

What data do we collect?

a. Information which you provide voluntarily.

We collect personal data such as Name, dates of birth, email ID and phone numbers, which you provide voluntarily during your registration to our web properties. This information may be kept in its identifiable form, or in an aggregated form (so that individuals cannot be identified).

b. Information which we track automatically.

When you visit websites of our digital properties or web properties, we collect certain information automatically about you and your device that, without additional information, does not directly identify you. This may include information like Internet protocol (IP) addresses, device type, unique identification numbers, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our sites (e.g., HTML pages, graphics, etc.), operating system, broad geographic location (e.g. country or city-level location), cookie information, date/time stamp, and/or clickstream data and other technical information.

c. Way2target data also consists of publicly available information, information from surveys and your lifestyle data from other providers. While all of our data collection complies with laws and industry best practices, collecting this information enables us to better understand the visitors who come to our Web properties, where they come from, and what content interests them.

d. We also receive information about your activity in connection with requests specifically made to our DSP to serve you a programmatic ad, measure your interaction with an ad or to place you into an interest-based category for future use by a client to help make the ads they show to you more relevant.

e. We also track information about advertising campaigns, like view, open and click rates, including the type of ad, where the ad was served, whether you clicked on it and whether you visited the advertiser's website or downloaded the advertiser's app, etc.

How do we use data?

  • We use this data to create a marketing profiles of individuals. This includes demographics such as age, gender, income, hobbies and interests that relate to people’s lifestyle choices, online actions and market specific predictors such as technology.
  • We use a combination of actual data held (at individual level or summarized at geographical level) and derived information (through statistical modeling or by applying a logical rule set) which indicates an individual’s likelihood of having a particular attribute, which results in a dataset that can be used by advertisers to make their marketing more relevant.
  • We use data for matching and enriching the customer data of our clients. Way2target may receive personal information from the clients or partners that has been de-identified, typically by using a mathematical process (commonly known as a hash function) to convert information into a code. We use that de-identified data to provide our services (including to connect your activity and interests). Way2target also de-identifies data by assigning proprietary IDs to technical identifiers, such as cookies. For example, an advertiser sends us a list of names and Email Ids, we then match those names and Email Ids to our audience cloud. Where there is a match, we add the lifestyle information we hold on those matched individuals to the advertiser file; or instead of adding lifestyle information we append a persistent key to the advertiser file which can then be used to recognize records that have the same key appended to them. In some cases, we may do both.
  • We use contact information from this data to enable clients to deliver them with the most relevant and targeted marketing campaigns to audience across devices. Clients using the data to contact people, need to ensure they may do so in accordance with law of land.
  • We track the campaign data to enable our clients to analyze and improve the effectiveness of online advertising campaign.
  • We may also create data-driven marketing products, including models and use the data to undertake research and analysis, product development & testing, identity verification, fraud detection, and prevention, etc.

Technologies used for tracking

Cookie: A cookie is a small file of information that is stored on your hard drive when you visit a website using a particular browser. Cookies are used to store and receive information about a user’s activities on a particular website.

Pixel Tags: A pixel tag is an invisible image or block of code that allows a website owner or third party to “drop” cookies and collect certain information about a user’s activities on a particular website.

IP Address: An IP address is a series of numbers that can be used to identify a particular device on a computer network. An IP address provides a general location of a device, but not a specific street address.

Advertising Identifiers: Advertising identifiers are unique identification numbers assigned to your mobile device by the hardware manufacturer. IDFA is the advertising identifier for Apple devices and AAID is the advertising identifier for Android devices. Advertising identifiers are used to identify devices and collect certain information about a user’s activities on a mobile device.

Do Not Track Signals

This website does not recognize browser “do-not-track” signals or similar mechanisms.

Data Sharing

We do not transfer or share any of the personal data which can identify the audience individually to our clients or partners inside or outside India.

Also, we make sure the recipients of our data are reputable entities by conducting appropriate checks on them. Before we share our data, we enter into written agreements with recipients which contain data protection terms that safeguard your data.

We may disclose anonymous data about you

  • With an Advertiser whose Digital Properties you have visited: We may share information about how you have interacted with that Advertiser’s Digital Properties or its Ads.
  • With our service providers: We contract with companies who help with parts of our business operations (e.g., for example, website and data hosting, fraud prevention, view ability reporting, data hygiene, marketing, and email delivery), as well as billing, collections, tech, customer and operational support.
  • With service providers to our Advertisers: Our Advertisers may contract with companies who handle data (such as managing Advertiser's customer lists) for them.
  • In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Way2target, our Advertisers or any other third party.
  • To Comply with legal process: To satisfy in good faith any applicable law, legal process, or proper governmental request, such as to respond to a subpoena (whether civil or criminal) or similar process.
  • To Investigate Wrongdoing and Protect Ourselves or Third Parties: To enforce our Terms of Service or other policies or investigate any potential violation of those Terms and policies, any potential violation of the law, or to protect ourselves, our customers, or any third party from any potential harm (whether tangible or intangible).
  • We also share hashed email addresses (or other pseudonymous identifiers associated with those hashes), technical data that we collect about your browsing habits and your device (such as data relating to our cookies, tracking pixels and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.
  • In connection with a sale of our business: If our company is sold, assigned, transferred, merged, files for bankruptcy protection, sells all or a portion of its assets, or undergoes some other change to its corporate form, information may be transferred as part of that transaction or change, including in connection with a due diligence process.

Sensitive data

We do not, collect, hold, process or share any sensitive data of any individual through our websites or products.

Data retention

We retain Digital Identifiers collected through the website as long as reasonably necessary. We retain directly identifiable data as long as reasonably necessary unless otherwise specified, or until we delete the information pursuant to a request from the subject of the directly identifiable information.

Security Information

Way2target takes security seriously. We maintain security procedures designed to ensure information we own, license and process is not accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our services and information products.

We also regularly conduct risk assessments and audits on our data bases. These security measures help us continually assess our ability to maintain the security of our data. Our enterprise network security operations center maintains real-time monitoring for information system vulnerabilities and unauthorized access attempts into way2target’s systems. We also maintain strict physical security for our facilities and limit access to critical areas of our business.

Please note that no transmission or storage of information, however, can ever be guaranteed to be completely secure, though we take all reasonable precautions to protect against security incidents.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Way2target may contain content or links to content or services provided by third parties. This policy does not apply to the practices of those third parties. We encourage you to carefully read the privacy policy of any website you visit.

Participation in community forum

Our sites provide opportunity to participate in our community forum. If you contribute any content (questions or answers) to the forum, you retain your rights to any content you post. However, by posting content on the forum, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute your content in any and all media or distribution methods (now known or later developed) for any and all purposes.

Any content you post to the community forum may be publically viewed and used by anyone on the internet. You are responsible for any content you post, and for any consequences thereof, including the use of your content by other users. To protect your privacy, we remind you and ask you to not submit your personal information in the public forum.

By posting, you agree not to post any content that (i) is unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, invasive of another’s privacy, hateful, or racially, ethnically or otherwise objectionable; (ii) you do not have a right to make available under any law or under contractual or fiduciary relationships; (iii) infringes any patent, trademark, trade secret, copyright or other proprietary rights of any party; or (iv) contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment.

We may prescreen, refuse or remove any content that you post. We may also modify or adapt your content in order to transmit, display or distribute it.


We display testimonials from satisfied clients on the website in addition to other endorsements. We will obtain our client's permission before we place these testimonials on the Website. If you are a client who wishes to update or delete your testimonial, please contact us : support@way2target.com

Childrens’ Online Privacy Protection Act Compliance (COPPA)

We are in compliance with the requirements of COPPA, we do not collect any information knowingly from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Cookie statement

The Way2target platform uses cookies, tracking pixels and related technologies to provide our services for Advertisers. Cookies are small data files that are served by our platform and stored on your device.

Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can serve targeted advertising to you.

Specifically, the Way2target cookie we serve through the Way2target platform for this purpose is named "_Way2target".

We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped will vary depending on who the Advertisers are.

Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad and opt-out choices

  • We may drop an _Way2target cookie with value opt-out if you opt-out as described below and an Way2target consent cookie to track your consent choices.
  • We may drop a _consent cookie that stores the choices you have made regarding data processing and advertising by Way2target.

Your choices and how to opt-out

Way2target offers our clients or client prospects the opportunity to opt out of receiving promotional e-mail, SMS, calls or any way of communication about our product and services. If clients or client prospects need to opt-out of collection of their information and any marketing communication on behalf of way2target services and our other products, they can send an email requesting for the same in detail to support@way2target.com

Also, we provide our audiences with the ability to opt-out of the collection and use of their information for interest-based advertising via all of way2Online’s B2C digital properties. If you want to limit the data way2target collects and processes about you and want us not to target ads that are based on your interests to your browsers or devices, you may opt out from Way2target tracking and interest-based advertising at any time through one of the ways described below:

-We do not allow advertisers to send marketing SMS to the users, who enrolled their phone numbers in DND list under the regulations of TRAI.

- Individuals may opt out at any time by using the unsubscribe mechanism within the e-mail, which allows individuals to manage their subscription preferences regarding Emails sent by Advertisers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.

-You can also opt out from programmatic display ads from blocking sites and third parties from reading and saving your cookie data.

-To opt-out of the collection and use of data for interest-based advertising on your mobile device, you can modify the settings on your mobile device.

For example: For Apple Devices- Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting.

For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest-based advertising” setting.

-To make any changes to your data (for example, if your name is spelt wrong) or opt-out from Interest based advertisements, you can also directly send us email to support@way2target.com, describing about the same in detail.

Note: The specific opt-out instructions for each device may differ slightly depending on which version of the operating software you are running. Also, even after you opt-out of the use of your information by Way2target for Interest-Based Advertising, Way2target may continue to collect and use such information for other purposes, including analytics and research. Should you elect to opt-out, you may still receive ads, but these ads may be less relevant to your interests.

Also, after choosing to opt-out via any of the methods above, if you use a different device or a different browser, or if you delete browser cookies, you may need to repeat the opt-out steps for that particular device or browser. In addition, if you block cookies on your browser or if third-party cookies are blocked by default, some of the opt-out tools above may not function.

Change to privacy notice

Check this page for changes. We may change this privacy statement at any time. If we make changes that, in our sole discretion, are material, those changes will not be applied to information collected prior to the date the changes went into effect.

Contact us about questions and concerns

If you have any further queries related to our privacy policy or individuals who wish to contact us about data protection issues may reach us at support@Way2target.com.

You can also write to the following address, which is our principle place of business.

Way2online Interactive India PVT LTD
Hansa Crest
Road No - 1
Jubilee Hills
Telangana, India

Also, if you want to escalate your inquiry after contacting the support team, you can mail about your issues or concerns to privacy@Way2target.com.