Is Having A Real Estate Website Important To Improve Your Business?

Are you searching for new ways to improve the growth of your real estate company? Then consider creating a real estate website for your company as the priority.

In recent years, there has been a tremendous technological shift which created a massive transformation in buying and selling of properties.

importance of having a real estate website

In the digital world, buying and selling of homes is mostly happening through realtor websites. Throughout the home-buying process, more and more buyers are taking to the internet first. Contacting an agent or using other channels has become the second choice.

Buyers are doing extensive research online before making their final purchase. So, having an online presence has become a crucial marketing strategy in the real estate industry.

According to internet real estate stats,

  • 14 % of buyers searched online for information about buying a home.
  • 42% of the buyers used the internet as the first step to search their home.
  • 92% of buyers used the internet at some point in their home search.

These statistics are enough proof that for buyers internet has become a prominent source for searching their homes.

Eventually, all the real estate investment communities are expanding their business from offline to online for better opportunities.

In that process, the necessity of using online marketing tools in real estate has significantly increased.

In fact among all online marketing tools a professional real estate website is most fundamental. If you do not have a personalized real estate website, you are missing out on the most effective way to gain new business.

How real estate website benefits your business?

By the given statistics and data, it looks like having a website for real estate company is a must. However, you may be thinking in what ways a real estate website benefits your business?

Let’s have a detailed understanding of how having a website helps your company in various aspects. And how efficiently you can use an online site to leverage your real estate business.

Creates online presence

According to the research by American NAR(National Association of Realtors) and Google in 2013.  In America, about 90% of buyers search for potential properties online before they look anywhere else.  

Meanwhile, India has emerged as the second largest online market worldwide with over 460 million internet users. 

Importance of realestate

And by 2022 it is expected to grow to 511 million. As a result of this rapid internetization, the percentage of home searching on the internet is going to increase in India also.  

By having a website, your business is virtually visible to this vast pool of potential clients who are using internet for home searching.

Having a best real estate website makes your real estate business readily available to anyone who conducts a quick web search. Also,  real estate website is low-cost advertising.

Helps in brand building

In the real estate industry brand identity is something that defines your company.

In other words, It sets the tone for how your business operates and provides a sense of who you are and what you represent. Done right, it can transform ordinary customers into loyal clients of your brand.

A real estate website plays a vital role in brand building. It gives visitors the first impression of your business.

Real estate website creates a brand identity for your company online. With a site, you can deliver your message and content to customers.

Building a relationship with the customers is essential in the real estate brand building. With the online accessibility that a website provides, you can achieve that for your business. 

Easy lead generation

Lead generation and nurturing is the most important objective in the real estate business, and It is quite challenging.

Real estate website benefits your company by generating leads automatically.

With a real estate website, you don’t have to make phone calls or manually send out mailers.

All you have to do is to maintain a good site and optimize its visibility on search engines. That gives you an exposure to be seen by potential buyers who search for homes on the web.

Incorporate a contact form on your site. Then you can turn your website visitors into leads.  Whenever a visitor enters his name, address and other contact info you will get a lead to follow up.

Quick buying decision

Buying a home will be a massive financial commitment of your customer. But they will make a quick buying decision when they get enough information and proper guidance from you.

By creating a best real estate website, you can make the buying process easy and quick for your customers.

In a website, you can provide a step-by-step guide of the home buying process.

Inclusive details of properties and assurance of guidance provided on your site keep customers mind at ease.

Also, motivates them to involve in the buying process quickly and comfortably.

Make sure you list out all your property details in your website so that your customers will have more options.

Anytime accessibility

As a real estate company maintaining constant accessibility is essential to improve the business.

Real estate website provides an anytime accessibility of information to your customers.

When you meet a customer, you share a print brochure with all the information and details of the business. But it is not sure that your customer saves your brochure for further references. 

Similarly, you cant be in available at the office for 24 hours.

But having a website creates an online presence of your business. Customers can visit your site at any time for any information they require. 

And also real estate website has no office hours. Through site, customers can reach you from anywhere, at any time, seven days a week.

Marketing to Millennials

Millennials are the generation, who are born between the early 1980’s to the mid-1990’s or early 2000’s.

In India, millennial’s are 34% of the total country’s population. They cover a higher lucrative portion of the market.

A report by CREDAI and CBRE states that 45% of Indian millennials use the internet as a primary source of information to search for the services and products they buy. And they are highly dependent on realtor websites for home searching. 

What will be the better marketing strategy to approach these tech-savvy millennials,  other than creating a presence of your real estate company online.

When you have an internet presence through a website, these young property buyers will able to discover your services at higher likelihood.

Improves customer service

Providing better customer service will grow the real estate business.

Undoubtedly, you can provide better customer service for your prospective clients with a real estate website.

A website gives access to customers for queries at any time. Provide a link to your email address and add a ‘contact us’ page in your site. Then customers can communicate with you quickly.

And also incorporate an FAQ(Frequently Answered Questions) page. FAQ page helps customers to find out answers for there questions before contacting you.

Finally, customers need an assurance that you provide a best possible service for them. And by a real estate website, you can promise that to your customers.

Establishing reputation

A best real estate website can create an excellent reputation for your real estate company when used efficiently.

Add a review page to your site. And ask the previous customers to write their reviews.  Reviews can be about their experience with you in finding their new home. 

Letting know your customers about your achievements and work can quickly establish a reputation for your business. And testimonials and reviews on your website can accomplish that.

Saves time

There are a lot of steps involved in buying a home, and all the steps are highly time-consuming.

However, you can lessen that time with the help of your real estate website.

In real estate business information is critical. Customers like to know more details about your properties before they make a decision.

A best real estate website should provide sufficient content. Then your clients can visit your site for the information that they need at any time. 

You can communicate with customers via online forms or email. Don’t need to meet them personally to discuss information about your real estate services, which saves you a lot of time.

Easy tracking

Real estate business is all about location.

For example, distance to the workplace, good schools, hospitals, and shopping centers is what a prospective buyer essentially looks for in a property.

Customers can be readily assisted to know that information by incorporating GPS into your website.

With the support of mapping application, you can integrate a GPS in your website. 

Incorporating GPS and map helps the visitors to visualize the exact location of properties. In other words, GPS provides a clear idea of distance and directions of property location to the visitors. 

Final summary

In this advanced digital world, to make your business successful having an internet presence is no longer optional.

According to the Indian digital population report by Statista, there are 462 million active internet users and 430.3 million active mobile internet users in India.

If you are not having a real estate website for your company, you are missing a large pool of these potential customers active on the internet.

Merely having a website doesn’t benefit you. Your site has to resourceful and helpful to the customers.  

Optimise your website with effective Real Estate SEO. Then it can  be easily discoverable in the search engines. Incorporate conversion method to capture the lead automatically.

The most important is to be updated and available to the visitors of your site.

Finally, If you have a real estate company and you want to improve the business? Create a real estate website. Period.

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Harsha Vardhan Janaki

Harsha studied Mechanical Engineering and chose writing as a career making use of his critical thinking skills. Interested in examining and analyzing the digital revolution and its impact on human life. Currently studying the transformations of marketing in the digital era. He is a 2 part introvert,1 part extrovert, 1 part geek, 2 part cinephile, 2 part bibliophile.

One Comment

  1. viji-Reply
    November 20, 2018 at 10:19 am

    yes, for every business website is mandatory, becuase website shows the information like what business we are into. Thanks for sharing such a nice blog.

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