Programmatic

3
Dec

An In-depth Guide On How Google Adwords Retargeting Works

Google Adwords retargeting is an advanced concept. If groundwork for your business is through digital advertising, you might have tried various digital marketing techniques to drive the audience to your website. Despite your efforts, if the audience comes and goes to your site without taking any actions, it will be excruciating for you. What will be the solution to it?

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12
Nov

Know How Demand Side Platform (DSP) And Supply Side Platform (SSP) Play A Key Role In Programmatic Advertising

The internet has revolutionized the way the world connect, consume, and exchange information. Advertising also changed along with it, as marketers considered the internet as a potential medium to communicate with consumers. Thus online advertising or digital advertising began. The internet offers advertisers the display add spaces or ad inventory to serve their ads and to reach potential consumers. The

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