14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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5
Sep

Use These Powerful Birthday Marketing Ideas To Be Successful

Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?

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31
Aug

All You Got To Know About Cold Email And Spam Email

Businesses tend to send emails very often to keep up the rapport with their customers. However, they are always sceptical whether these emails land directly into their inboxes? When an email campaign is set up, it’s assumed that the email has reached their inbox. Yet, in general, one out of four business emails are marked as spam email. There can be many reasons out

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24
Aug

How Do Digital Transformation Have Remarkable Impact On Customer Experience

The change that is influencing customer experience today is digital transformation. It is happening everywhere, and all thanks go to the customers who play a crucial role in this advancement. People, these days are more digitally conscious than ever. Further, they know what to do with every new technology coming up in the pipeline. Therefore businesses need to keep up

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23
Aug

Google My Business For Real Estate To Boost Your Brand Value

When you are looking to build your real estate empire, reaching the right kind of audience is most crucial. You already have the complete set of real estate digital marketing tools and channels to help you do that. However, Google My Business is another excellent method that allows you to perform multiple tasks, without burning a hole in your pocket.

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17
Aug

How Chatbots Can Help You Improve Your Digital Marketing Strategy

What was once beyond the imagination of humans is possible now. The new approach that has grown in popularity among businesses today to engage their audience are chatbots. Their rapid infiltration has led companies to utilize it more for improving customer convenience. Moreover, as people are interacting with chatbots, they are contemplating its value. Hence, gradually they are playing a

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14
Aug

Types Of Customer Segmentation And Why You Need Them

You know when you are your customers’ favorite? When they feel the ad or the campaign is specifically created for them! The idea is to be precise and focused, which comes from actionable, differentiable, accessible, substantial, and measurable customer segments. Since you already know what customer segmentation is; let’s see what are the different types of customer segmentation. It’s well-understood

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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9
Aug

Is Real Estate Local SEO Really Helpful In Improving Sales?

When you are boosting the visibility of your real estate website, you need SEO to rank up in the search engine. However, real estate is mostly dependent on geographical factors as well. Unless you are optimizing your website for the real estate local SEO, the number of conversions you have will reduce eventually. It would lead to loss of sales

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8
Aug

Know How Data-Driven Marketing Is The Future Of Marketing

Today, the focus on data-driven marketing is more than ever. It’s not just a convenient assumption; it is what most companies are focussing on. According to Forbes, 88% marketers around the globe are taking help from third parties for collecting data. The need for data-driven marketing has become so prominent, that companies are willing to seek help from outside. The

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