16
Aug

Why Geofencing For Real Estate Is The Hottest Trend & How To Use It?

Selling real estate properties could be a tedious job if you don’t know who to target. Among several other methods for targeting people, geofencing for real estate has been catching most of the realtors’ attention lately. However, most of them are not able to understand the potential of this smart innovation, and as a result, falling prey to the inefficient

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14
Aug

Types Of Customer Segmentation And Why You Need Them

You know when you are your customers’ favorite? When they feel the ad or the campaign is specifically created for them! The idea is to be precise and focused, which comes from actionable, differentiable, accessible, substantial, and measurable customer segments. Since you already know what customer segmentation is; let’s see what are the different types of customer segmentation. It’s well-understood

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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9
Aug

Is Real Estate Local SEO Really Helpful In Improving Sales?

When you are boosting the visibility of your real estate website, you need SEO to rank up in the search engine. However, real estate is mostly dependent on geographical factors as well. Unless you are optimizing your website for the real estate local SEO, the number of conversions you have will reduce eventually. It would lead to loss of sales

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8
Aug

Know How Data-Driven Marketing Is The Future Of Marketing

Today, the focus on data-driven marketing is more than ever. It’s not just a convenient assumption; it is what most companies are focussing on. According to Forbes, 88% marketers around the globe are taking help from third parties for collecting data. The need for data-driven marketing has become so prominent, that companies are willing to seek help from outside. The

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3
Aug

15 Crucial Differences Between Adtech And Martech You Need To Realize

Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for

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2
Aug

How To Boost Real Estate SEO To Achieve Successful Results

While building a real estate business, you need reach, visibility, and accessible to your audience. Real estate SEO is a technique, which allows you to do all of these. Let me elaborate the requirement for SEO for realtors. Being a marketer, you know the power of marketing and advertising when you are initiating awareness among your audience. Additionally, several tools

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1
Aug

Know How Data-Driven Marketing Can Boost Customer Engagement

Want to keep up with the constantly evolving marketing? Read, talk, listen, network, and collect data! And when you combine them with intuition, those collected data will give you the power. The power to create game-changing products/services and drive users to engage. That’s the power data-driven marketing has. Data-driven marketing has now become an important part of business strategy and

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30
Jul

Real Estate Marketing Challenges That Can Affect Your Business

Growing your real estate business is tough without selling the properties you build. To sell your properties you need accurate marketing. However, you often find that several real estate marketing challenges are blocking your way to success. These real estate marketing challenges slow down your marketing initiatives, reduces your revenue growth, tampers with your marketing ROI, and hamper your overall

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28
Jul

Artificial Intelligence In Real Estate: The Next Disruption

Remember the time when you searched for some properties to buy, but took a break from it and logged into your Facebook account? You see that your Facebook wall, too, is displaying ads for similar properties, without you even looking for it. Well, before you start wondering if your account has been hacked, let me tell you that the scenario

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