Martech

29
Oct

Everything You Need To Know About Retargeting Ads

If your driving source for the customer is through online and you applied all your efforts to make a customer visit your website. What if, they don’t take any actions? All your efforts get ruin. About 97% visitors to website left the site without taking any actions. (Source: businessinsider.com) How to bring them back is the challenge of most of

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26
Sep

What Is CRM And Why Is It Important To Your Business?

Customer relationship management is the most familiar term in marketing for business. The competition in the market is like stop at nothing. In this era, to make your business running CRM is the ideal solution to adapt.     What is CRM? Customer Relationship Management, in short, called as CRM in the corporate world. It is a one-stop software solution

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5
Sep

Use These Powerful Birthday Marketing Ideas To Be Successful

Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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3
Aug

15 Crucial Differences Between Adtech And Martech You Need To Realize

Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for

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27
Jul

What Is The Need Of Martech Influence On Customer Journey

Marketers, since ages, have focused on employing strategies to impact customer behavior at the top of the marketing technology funnel. It’s essential to understand how marketing and technology converge and identify where Martech influence on the customer journey. Recently, utilizing Martech to nurture brand sentiment at every stage of customer journey are getting more widely acknowledged. To succeed in today’s

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20
Jul

Everything You Ought To Know About Martech Stack

As marketing and technology both evolve, new terms are getting coined every second. One such name that you may have heard lately is “martech stack”. It’s human nature that when you come across a phrase you have never heard before, you immediately feel curious to know what it means. In this article, we will discuss the reasons why marketers are

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13
Jul

What Is Martech? Know More About The Benefits Of Martech

Welcome to the world of Martech- the innovative Marketing and Technology amalgamated technique. The journey you are about to embark on involves a detailed breakdown of why EVERY company should have a fair knowledge about Martech scope. How YOUR company can benefit from it and most significantly, why companies who don’t employ Martech might be left behind. Excited to experience

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28
May

Is Birthday Marketing Really Powerful To Boost Your Brand Value

Every business strives to boost the brand value of their company. You, as a marketer, play a critical role in making every move work in perfect sync. However, sometimes you need to go beyond the obvious to get attention from your subscribers and customers. Birthday marketing can be a useful technique that can help you to leverage the emotions of

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1
May

How To Use GDPR Compliance To Boost Brand Value

For the past couple of months, the online world has been speaking a lot about the GDPR compliance. Naturally, the marketers and the consumers are curious about the impact of the new regulation. However, before we discuss what the GDPR compliance is and how they are relevant to you, you must understand that all of these rules are there to

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