Martech

23
May

Cross Channel vs Multichannel Marketing: Which one to Choose?

With the advancement in marketing technologies, we have lots of marketing solutions available such as Google Ads, Linkedin Ads, Facebook ads, Retargeting & Remarketing ads, Programmatic advertising and many more. Moreover, which solution you adopt for your marketing will completely depend on how and where you want to target your customers. However, in today’s scenario, where a consumer uses more

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18
May

Google Analytics Insights: 9 Metrics You Need To Understand

The first thing which comes to mind when we talk about an online presence is traffic.  The more traffic to your website, the more opportunities you have to convert leads. So how can you bring more traffic to your website? To achieve this, you need to focus on the quality of your website; people don’t spend time on the low-quality

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8
May

Is Display Advertising an Effective Customer Acquisition Channel?

Finding out how to acquire a new customer is somewhat a challenging task for any business. To run your business, you need a good knowledge of various advertising channel. If you failed in doing so, you need to struggle for implementing the wrong strategy for customer acquisition. One of the most challenging factors that come in a business decision is

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18
Apr

LinkedIn Ads- A Complete Guide To Run A Successful Campaign In 2019

What is LinkedIn Ads? LinkedIn is one of the most used social media throughout the world, and its users are professionals from various industries. Here, you can find any level of professions from executive to CXO or top-level professionals. In earlier days, LinkedIn ads were famous for only getting job postings and creating profiles. LinkedIn ads now became the dominant

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15
Mar

21 Ultimate Real Estate Social Media Ideas For 2019

Nowadays you can’t find a realtor without social media presence, but how far are they utilising social media for real estate in an effective way? Generally, buying or selling of property will be done only once, and it’s the most significant decision of everyone’s life. Obviously, they won’t rush into making it. They want clear answers for every question that

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19
Feb

What Is Google Indexing? Secrets To Google Index Your Website Completely

Many of us don’t know how Google index works for ranking a website. Google uses an internal algorithm to provide the most relevant results for a search query. Crawling and indexing is the basic foundation for any website to get listed in search engine results. Without knowing the basics of how crawling and indexing works, it’s impossible to rank a

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29
Oct

Everything You Need To Know About Retargeting Ads

Retargeting ads are an advanced concept in digital advertising. If your driving source for the customer is through online and you applied all your efforts to make a customer visit your website. What if, they don’t take any actions? All your efforts get ruin. About 97% visitors to website left the site without taking any actions. (Source: businessinsider.com) How to

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26
Sep

What Is CRM And Why Is It Important To Your Business?

Customer relationship management is the most familiar term in marketing for business. The competition in the market is like stop at nothing. In this era, to make your business running CRM is the ideal solution to adapt.     What is CRM? Customer Relationship Management, in short, called as CRM in the corporate world. It is a one-stop software solution

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5
Sep

Use These Powerful Birthday Marketing Ideas To Be Successful

Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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