Email Marketing

15
Sep

11 Brilliant Ideas To Improve Email Engagement

Email has always been considered one of the most relied upon channel to acquire new customers. And as a marketer, you send numerous emails, because you know this approach will get you good leads and amplified sales. However, the most significant challenge you face is retaining customers. Tell me, what according to you can be the secret to an increased email engagement

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14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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