Email Marketing

15
Sep

11 Brilliant Ideas To Improve Email Engagement

Email has always been considered one of the most relied upon channel to acquire new customers. And as a marketer, you send numerous emails, because you know this approach will get you good leads and amplified sales. However, the most significant challenge you face is retaining customers. Tell me, what according to you can be the secret to an increased email engagement

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14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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31
Aug

All You Got To Know About Cold Email And Spam Email

Businesses tend to send emails very often to keep up the rapport with their customers. However, they are always sceptical whether these emails land directly into their inboxes? When an email campaign is set up, it’s assumed that the email has reached their inbox. Yet, in general, one out of four business emails are marked as spam email. There can be many reasons out

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26
Jul

How Customer Data Management Is The Key To Email Marketing

With the growing acceptance of new technologies and tactics, marketers still have email marketing in their strategies. It gets an impressive ROI of $38 for an expense of $1. However, like every good thing, email is not perfect too! You need to have enough subscribers and a good customer data management system to make it work. I’m sure that you

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11
Jul

Email And SMS Marketing: Which One Do You Need To Be Successful?

Emails ensure personalized promotional messages to your subscribers, but so does SMS! Email marketing is time-saving, so is SMS marketing! So does that mean email and SMS marketing have benefits that are same? Let’s find out. The idea has always been to reach as many people as you can! Maximum engagement, encourage interaction and finally convert leads to customers. So

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