Sreejani Bandopadhyay

1
Nov

Why Is Everyone Talking About Data Management Platform Today?

The digital transformation has already arrived and is undoubtedly going to expand. In fact, it is only a matter of time until most of the systems and processes will go completely digital. Hence, now the question arises that who can do it for them? Who else than a data management platform! A data management platform is a technology that is vital

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15
Sep

11 Brilliant Ideas To Improve Email Engagement

Email has always been considered one of the most relied upon channel to acquire new customers. And as a marketer, you send numerous emails, because you know this approach will get you good leads and amplified sales. However, the most significant challenge you face is retaining customers. Tell me, what according to you can be the secret to an increased email engagement

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5
Sep

Use These Powerful Birthday Marketing Ideas To Be Successful

Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?

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31
Aug

All You Got To Know About Cold Email And Spam Email

Businesses tend to send emails very often to keep up the rapport with their customers. However, they are always sceptical whether these emails land directly into their inboxes? When an email campaign is set up, it’s assumed that the email has reached their inbox. Yet, in general, one out of four business emails are marked as spam email. There can be many reasons out

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24
Aug

How Do Digital Transformation Have Remarkable Impact On Customer Experience

The change that is influencing customer experience today is digital transformation. It is happening everywhere, and all thanks go to the customers who play a crucial role in this advancement. People, these days are more digitally conscious than ever. Further, they know what to do with every new technology coming up in the pipeline. Therefore businesses need to keep up

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17
Aug

How Chatbots Can Help You Improve Your Digital Marketing Strategy

What was once beyond the imagination of humans is possible now. The new approach that has grown in popularity among businesses today to engage their audience are chatbots. Their rapid infiltration has led companies to utilize it more for improving customer convenience. Moreover, as people are interacting with chatbots, they are contemplating its value. Hence, gradually they are playing a

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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3
Aug

15 Crucial Differences Between Adtech And Martech You Need To Realize

Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for

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27
Jul

What Is The Need Of Martech Influence On Customer Journey

Marketers, since ages, have focused on employing strategies to impact customer behavior at the top of the marketing technology funnel. It’s essential to understand how marketing and technology converge and identify where Martech influence on the customer journey. Recently, utilizing Martech to nurture brand sentiment at every stage of customer journey are getting more widely acknowledged. To succeed in today’s

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20
Jul

Everything You Ought To Know About Martech Stack

As marketing and technology both evolve, new terms are getting coined every second. One such name that you may have heard lately is “martech stack”. It’s human nature that when you come across a phrase you have never heard before, you immediately feel curious to know what it means. In this article, we will discuss the reasons why marketers are

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