Anirban Dey

14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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14
Aug

Types Of Customer Segmentation And Why You Need Them

You know when you are your customers’ favorite? When they feel the ad or the campaign is specifically created for them! The idea is to be precise and focused, which comes from actionable, differentiable, accessible, substantial, and measurable customer segments. Since you already know what customer segmentation is; let’s see what are the different types of customer segmentation. It’s well-understood

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8
Aug

Know How Data-Driven Marketing Is The Future Of Marketing

Today, the focus on data-driven marketing is more than ever. It’s not just a convenient assumption; it is what most companies are focussing on. According to Forbes, 88% marketers around the globe are taking help from third parties for collecting data. The need for data-driven marketing has become so prominent, that companies are willing to seek help from outside. The

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1
Aug

Know How Data-Driven Marketing Can Boost Customer Engagement

Want to keep up with the constantly evolving marketing? Read, talk, listen, network, and collect data! And when you combine them with intuition, those collected data will give you the power. The power to create game-changing products/services and drive users to engage. That’s the power data-driven marketing has. Data-driven marketing has now become an important part of business strategy and

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26
Jul

How Customer Data Management Is The Key To Email Marketing

With the growing acceptance of new technologies and tactics, marketers still have email marketing in their strategies. It gets an impressive ROI of $38 for an expense of $1. However, like every good thing, email is not perfect too! You need to have enough subscribers and a good customer data management system to make it work. I’m sure that you

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18
Jul

How A Good Customer Data Management Can Get You Better Results

I remember a Mark Twain quote. He said that data is much like garbage; one should know what he/she is going to do with it before collecting it. In simpler terms, data is compared to garbage here only when it’s left unused. Today, organizations keep track of their collected information about their customers with customer data management. Came a long

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11
Jul

Email And SMS Marketing: Which One Do You Need To Be Successful?

Emails ensure personalized promotional messages to your subscribers, but so does SMS! Email marketing is time-saving, so is SMS marketing! So does that mean email and SMS marketing have benefits that are same? Let’s find out. The idea has always been to reach as many people as you can! Maximum engagement, encourage interaction and finally convert leads to customers. So

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5
Jul

What Is The Best Day And Time For Retail SMS? Find Out Now!

Promotional SMSes are sent out from time-to-time. But, is there any best day and time for retail SMS? Let’s find out. You must have noticed that the article talks about retail SMS. Retail businesses need SMS marketing to promote and boost their sales. It’s natural that retail business will try to leverage the easiest way to reach out to their

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27
Jun

How To Boost Lead Generation Using Mobile Marketing

Did you realize? The smartphone ownership expanded exponentially over the last few years and continued to do that. Every business need customers and customers were once just leads! You need leads, and lead generation using mobile marketing is an excellent idea! You can boost your lead generation using mobile marketing. It’s an advantage for businesses that consumers can now easily

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20
Jun

Here Are The Do’s And Don’ts Of Mobile Marketing That You Need To Know Today

According to Marketing Land, 90% of mobile users make purchasing decisions using their phones. Therefore, your mobile marketing strategies need to be perfect, as it will affect the decision-making process of your users! This article will tell you what are the do’s and don’ts of mobile marketing. 68% of businesses have already included mobile marketing in their marketing strategy. (Source:

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