Anirban Dey

14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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14
Aug

Types Of Customer Segmentation And Why You Need Them

Do you know when you are your customers’ favourite? When they feel the ad or the campaign is specifically created for them! The idea is to be precise and focused, which comes from actionable, differentiable, accessible, substantial, and measurable customer segments. Since you already know what customer segmentation is; let’s see what are the different types of customer segmentation. It’s

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