All you need to know about Ad Tech 2018!

What is Ad Tech?

Ad Tech is a top rated marketing and media technology event. It is the place where eminent leaders from various communities will assemble and share ideas. They will build partnerships, and brainstorm on the latest strategies to tackle the challenges of an ever-evolving digital marketplace.

The Ad Tech 2018 will take place in New Delhi, on 8th March and 9th March.

During these two days, you can learn about the current happenings in the digital ecosystem. You can also network with thought leaders so that you could grow your business, keeping pace with the latest trends.

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What is the theme of Ad Tech, New Delhi 2018?

Ad Tech companies are always facing challenges in advertising or reaching the full potential of the marketing strategy.

There are various technological advancements which are disrupting the marketer’s attempt to reach out the people.

The technologies like artificial intelligence, ad-blockers, and others are posing quite a daunting challenge for a company to advertise.

The theme of the 2018 Ad Tech New Delhi is regarding the tools and strategies related to the “Post-Advertising Era.”

It looks to leverage innovative tools and use technologies to boost your business and deliver unique customer experience.

The event will take place at Leela Ambience Hotel, Gurugram.

What you should expect from this Ad Tech summit?

The agenda of the event is to get a deeper understanding of the human-centric approach to marketing.

The summit will focus on learning, discovering, and growing the subtle variations of customer lifecycles and the channels.

The Ad Tech would also work closely with various advertising channels in getting the consumers and the society closer.

Opening day

The Ad Tech New Delhi 2018 summit will commence on 8th March 2018.

The Global Head of Media and Content Innovation COE, Atin Kulkarni will deliver his keynote speech. The speech will be on “The science and magic of storytelling.”

There will also be a break for VIP Expo walk, in which Way2Online is showcasing its capabilities at a stall.

Networking between Ad Tech companies would also be available during the break.

Multiple smaller events and workshops would cover the entire day with speeches from speakers from the top Ad Tech companies.

The mini events would focus on the accelerating creativity, understanding the programmatic code, and various theatres on the expo floor.

Other events named as Spotlight would follow. There will also be featured sessions and other event streams spanning all day are slotted. The day will end with a “Big Networking Bash.”

There are multiple breaks, which will give you an opportunity to interact with many companies and dignitaries.

Closing Day

The closing day will see many more streams and keynote speeches from the top companies in the world.

The closing day will focus mainly on the impact of automation, digital marketing trends, and other topics. There will also be a session on the language proficiency and its effect on the AI and automation in marketing.

Eminent speakers at the Ad Tech would have a session on the brand building, local relevance, and the future trends.

The day would see the crowning of the “Next Big Thing Startup.” The winner would win fully funded Pilot Project with Nestle in the Ad Tech stage.

The day would end with DIGIX 2018.

Eminent companies at Ad Tech 2018

The partners and sponsors of the event are some of the renowned thought-leaders in their segment. These companies have changed the face of marketing in the digital workplace and are still striving for more innovations.

Speakers that would be present at the expo would be the decision makers and marketers from the companies. There will be big companies like Google, Adobe, TimesNow, BBC Advertising, PepsiCo, Coke, and others.

Companies attending Adtech 2018


Other than the speakers and the dignitaries, marketing, and advertising companies from all over the world would be exhibiting their abilities.

Way2Online would be occupying a stall along with Adobe, Google, SEMRush, and others.

The importance of Ad Tech New Delhi

Attending marketing trade shows can be helpful to you in specific ways.

The benefits are:

Networking with relevant organizations

You can always build up your professional network by interacting with the dignitaries from other organizations.

It will help you grow your business, and look for other business opportunities within the segment in the later stages.

It is also an excellent platform where you can showcase your product. You can run a demo of the kind of reception that your product would get.

Growing of knowledge and business intelligence

Ad Tech New Delhi is an excellent opportunity to catch up with the nitty-gritty of all the marketing technologies and strategies.

You can also learn about the future trends and challenges in marketing. You can know the steps need to be taken to nullify them.

Closing remarks

Ad Tech summit is one of the essential assemblies of marketers from the top companies across the world.

There will be thought-leaders, influencers, and company owners who would be attending the two-day long event.

The location is in the proximity of New Delhi. You can go for sight-seeing before or after the event. There are some historical monuments and locations that are the center of attraction for tourist from all over the world.

Moreover, you can expect some business talks and fun time over the breaks. It could be a welcome break for you.

This March, Way2Online has enough reasons to be present at the Ad Tech New Delhi 2018.

Are you coming too?

Well, let’s meet up at the Ad Tech conference.

Chandrakanth Kollu

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