Adtech

8
May

Is Display Advertising an Effective Customer Acquisition Channel?

Finding out how to acquire a new customer is somewhat a challenging task for any business. To run your business, you need a good knowledge of various advertising channel. If you failed in doing so, you need to struggle for implementing the wrong strategy for customer acquisition. One of the most challenging factors that come in a business decision is

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18
Feb

YouTube Ads: An Incredibly Effective Advertising Channel

With a multitude of platforms available in the market, you must be in a dilemma to decide where to advertise your video content. Not to worry here’s the solution to it, YouTube ads. But you will only believe when you get substantial evidence, so here it is. Over 1 billion unique visitors visit YouTube every month. More than 6 billion hours

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17
Jan

Why You Must Consider Voice Search SEO From Here On

Want your business to get listed in top results down the line? And didn’t optimise your site for voice search SEO. Within a short time span, it already gained a good go. No doubt, voice search will be the trend in future for search. By optimising your website for voice search SEO, you can stand out from your competitors in

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2
Jan

Proven Results To Rank Your Website Using Search Engine Optimization

Search Engine Optimization (SEO) is a compelling strategy used by digital marketers across the world to rank their website in search engine results. On an average, the amount spent by brands and agencies in the US for web SEO services in the year 2018 is estimated to be $72.02 billion, and it may rise to $79.27 billion by 2020. (Source:

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19
Dec

How To Create Google Adwords UAC Campaign For App Installs

People are more dependent on apps even for their simple chores. Increase in the demand side of apps created lots of opportunities and challenges to develop smarter, quicker, faster and innovative apps for the App users. To illustrate, on an average the number of app releases per day from the third quarter of 2016 to first quarter 2018 is 6,140

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10
Dec

An Ultimate Guide On How  Facebook Retargeting Ads Works

Facebook is a commodity which doesn’t need any introduction. Billions of people are active on Facebook every day. Is it not something which advertiser is looking for such platform? Facebook has an enchanting reach and retargeting Ads is the best-paid marketing technique with high ROI. Integration of these will lead you to astounding results for your Ad campaign. Keen to

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3
Aug

15 Crucial Differences Between Adtech And Martech You Need To Realize

Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for

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