14
Nov

What To Expect From Ad Tech Mumbai 2018 As A Marketer?

Aspiring Marketers! Brace yourself! Here is your chance to embrace the new era of marketing. Ad Tech is the largest digital marketing conference and exhibition in the world. Now Ad Tech 2018 is back with another edition going to held in Mumbai, the financial capital of India, on 28-29 November 2018. The last Ad Tech conference was held in Delhi,

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12
Nov

Know How Demand Side Platform (DSP) And Supply Side Platform (SSP) Play A Key Role In Programmatic Advertising

The internet has revolutionized the way the world connect, consume, and exchange information. Advertising also changed along with it, as marketers considered the internet as a potential medium to communicate with consumers. Thus online advertising or digital advertising began. The internet offers advertisers the display add spaces or ad inventory to serve their ads and to reach potential consumers. The

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12
Nov

Know The Place Of The Private Marketplace In Marketing

People who are active in digital marketing are undoubtedly aware of the concept of programmatic buying. Private marketplace is the advanced concept of programmatic marketing. If you’re conscious about your brand image and don’t want to take the risk, then the private marketplace is for you. It aids both buyer and seller to get what they are looking. For an

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3
Nov

What Is Programmatic Marketing And Buying?

It is a well-known fact that online advertising has become a highly fragmented industry in today’s digital world. Advertising industry is held up by shady ad inventory, fake traffic and ad fraud. Marketers and advertisers are spending huge budgets for online advertising campaigns, and the ROI is often not guaranteed. As a result, the advertising industry is adapting to new technologies

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3
Nov

Why Media Buying Plays A Crucial Role In Programmatic Advertising?

Ad industry offers massive opportunities for professionals to reach their marketing goals. Programmatic media buying is one of the advanced marketing strategies with high ROI (Return On Investment). What if, you put all your efforts and didn’t get any conversions. Don’t worry! you might not have implemented the programmatic media buying in your marketing strategies. It comes with enormous benefits to

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1
Nov

Why Is Everyone Talking About Data Management Platform Today?

The digital transformation has already arrived and is undoubtedly going to expand. In fact, it is only a matter of time until most of the systems and processes will go completely digital. Hence, now the question arises that who can do it for them? Who else than a data management platform! A data management platform is a technology that is vital

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29
Oct

Everything You Need To Know About Retargeting Ads

If your driving source for the customer is through online and you applied all your efforts to make a customer visit your website. What if, they don’t take any actions? All your efforts get ruin. About 97% visitors to website left the site without taking any actions. (Source: businessinsider.com) How to bring them back is the challenge of most of

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20
Oct

How Mobile Has Become Important In Real Estate Digital Marketing

Mobile marketing for real estate has provided a new life to the realtors to grab the targeted audience with ease. In this era, it’s impossible for any business to survive without their online presence. Increase in mobile user has become one of the significant reason for digital marketers to gain strength in marketing. Unlike traditional days, where the real estate

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26
Sep

What Is CRM And Why Is It Important To Your Business?

Customer relationship management is the most familiar term in marketing for business. The competition in the market is like stop at nothing. In this era, to make your business running CRM is the ideal solution to adapt.     What is CRM? Customer Relationship Management, in short, called as CRM in the corporate world. It is a one-stop software solution

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19
Sep

Is Having A Real Estate Website Important To Improve Your Business?

Are you searching for new ways to improve the growth of your real estate company? Then consider creating a real estate website for your company as the priority. In recent years, there has been a tremendous technological shift which created a massive transformation in buying and selling of properties. In the digital world, buying and selling of homes is mostly

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