18
Feb

YouTube Ads: An Incredibly Effective Advertising Channel

With a multitude of platforms available in the market, you must be in a dilemma to decide where to advertise your video content. Not to worry here’s the solution to it, YouTube ads. But you will only believe when you get substantial evidence, so here it is. Over 1 billion unique visitors visit YouTube every month. More than 6 billion hours

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12
Feb

Geofencing For Real Estate: The Future is Here and it’s location based

Are you into real estate business and looking for a strategy that can bring more leads to your business. Geofencing for real estate business is one of the marketing technique that works well for the realtors to boost their business. Real estate geofencing is a powerful marketing technique that opened a new door for the realtors to target the audience

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17
Jan

Why You Must Consider Voice Search SEO From Here On

Want your business to get listed in top results down the line? And didn’t optimise your site for voice search SEO. Within a short time span, it already gained a good go. No doubt, voice search will be the trend in future for search. By optimising your website for voice search SEO, you can stand out from your competitors in

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2
Jan

Proven Results To Rank Your Website Using Search Engine Optimization

Search Engine Optimization (SEO) is a compelling strategy used by digital marketers across the world to rank their website in search engine results. On an average, the amount spent by brands and agencies in the US for web SEO services in the year 2018 is estimated to be $72.02 billion, and it may rise to $79.27 billion by 2020. (Source:

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19
Dec

How To Create Google Adwords UAC Campaign For App Installs

People are more dependent on apps even for their simple chores. Increase in the demand side of apps created lots of opportunities and challenges to develop smarter, quicker, faster and innovative apps for the App users. To illustrate, on an average the number of app releases per day from the third quarter of 2016 to first quarter 2018 is 6,140

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10
Dec

An Ultimate Guide On How  Facebook Retargeting Ads Works

Facebook is a commodity which doesn’t need any introduction. Billions of people are active on Facebook every day. Is it not something which advertiser is looking for such platform? Facebook has an enchanting reach and retargeting Ads is the best-paid marketing technique with high ROI. Integration of these will lead you to astounding results for your Ad campaign. Keen to

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3
Dec

An In-depth Guide On How Google Adwords Retargeting Works

If groundwork for your business is through digital advertising, you might have tried various digital marketing techniques to drive the audience to your website. Despite your efforts, if the audience comes and goes to your site without taking any actions, it will be excruciating for you. What will be the solution to it? How to make visitors to your website

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14
Nov

What To Expect From Ad Tech Mumbai 2018 As A Marketer?

Aspiring Marketers! Brace yourself! Here is your chance to embrace the new era of marketing. Ad Tech is the largest digital marketing conference and exhibition in the world. Now Ad Tech 2018 is back with another edition going to held in Mumbai, the financial capital of India, on 28-29 November 2018. The last Ad Tech conference was held in Delhi,

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12
Nov

Know How Demand Side Platform (DSP) And Supply Side Platform (SSP) Play A Key Role In Programmatic Advertising

The internet has revolutionized the way the world connect, consume, and exchange information. Advertising also changed along with it, as marketers considered the internet as a potential medium to communicate with consumers. Thus online advertising or digital advertising began. The internet offers advertisers the display add spaces or ad inventory to serve their ads and to reach potential consumers. The

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12
Nov

Know The Place Of The Private Marketplace In Marketing

People who are active in digital marketing are undoubtedly aware of the concept of programmatic buying. Private marketplace is the advanced concept of programmatic marketing. If you’re conscious about your brand image and don’t want to take the risk, then the private marketplace is for you. It aids both buyer and seller to get what they are looking. For an

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