Martech

26
Sep

What Is CRM And Why Is It Important To Your Business?

Customer relationship management is the most familiar term in marketing for business. The competition in the market is like stop at nothing. In this era, to make your business running CRM is the ideal solution to adapt.     What is CRM? Customer Relationship Management, in short, called as CRM in the corporate world. It is a one-stop software solution

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5
Sep

Use These Powerful Birthday Marketing Ideas To Be Successful

Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?

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10
Aug

Is Artificial Intelligence Really Necessary In Digital Marketing

There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in

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3
Aug

15 Crucial Differences Between Adtech And Martech You Need To Realize

Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for

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20
Jul

Everything You Ought To Know About Martech Stack

As marketing and technology both evolve, new terms are getting coined every second. One such name that you may have heard lately is “martech stack”. It’s human nature that when you come across a phrase you have never heard before, you immediately feel curious to know what it means. In this article, we will discuss the reasons why marketers are

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13
Jul

What Is Martech? Know More About The Benefits Of Martech

Welcome to the world of Martech- the innovative Marketing and Technology amalgamated technique. The journey you are about to embark on involves a detailed breakdown of why EVERY company should have a fair knowledge about Martech scope. How YOUR company can benefit from it and most significantly, why companies who don’t employ Martech might be left behind. Excited to experience

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28
May

Is Birthday Marketing Really Powerful To Boost Your Brand Value

Every business strives to boost the brand value of their company. You, as a marketer, play a critical role in making every move work in perfect sync. However, sometimes you need to go beyond the obvious to get attention from your subscribers and customers. Birthday marketing can be a useful technique that can help you to leverage the emotions of

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1
May

How To Use GDPR Compliance To Boost Brand Value

For the past couple of months, the online world has been speaking a lot about the GDPR compliance. Naturally, the marketers and the consumers are curious about the impact of the new regulation. However, before we discuss what the GDPR compliance is and how they are relevant to you, you must understand that all of these rules are there to

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9
Apr

Why Mobile Number Is The Locomotive Of Digital Marketing

Do you know that the first SIM card was launched in 1991? Though it was a landmark event in the history of mobile phones, nobody could have guessed the importance of mobile number in digital marketing would grow exponentially after almost three decades of being in use. Mobile technologies evolved with time, however, one thing remained consistent – the use

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30
Mar

Is The Future Here With Blockchain And Digital Marketing?

As a marketer, you must have faced challenges while strategizing your marketing drives. Sometimes, you have to pay more to get your ads delivered, and sometimes its difficult to optimize target audience. However, a new technology called blockchain is here to transform everything. Digital marketing and blockchain are changing the future of doing business, and it is time you should

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