Customer relationship management is the most familiar term in marketing for business. The competition in the market is like stop at nothing. In this era, to make your business running CRM is the ideal solution to adapt. What is CRM? Customer Relationship Management, in short, called as CRM in the corporate world. It is a one-stop software solution
Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?
There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in
Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for
As marketing and technology both evolve, new terms are getting coined every second. One such name that you may have heard lately is “martech stack”. It’s human nature that when you come across a phrase you have never heard before, you immediately feel curious to know what it means. In this article, we will discuss the reasons why marketers are
Welcome to the world of Martech- the innovative Marketing and Technology amalgamated technique. The journey you are about to embark on involves a detailed breakdown of why EVERY company should have a fair knowledge about Martech scope. How YOUR company can benefit from it and most significantly, why companies who don’t employ Martech might be left behind. Excited to experience
Every business strives to boost the brand value of their company. You, as a marketer, play a critical role in making every move work in perfect sync. However, sometimes you need to go beyond the obvious to get attention from your subscribers and customers. Birthday marketing can be a useful technique that can help you to leverage the emotions of
For the past couple of months, the online world has been speaking a lot about the GDPR compliance. Naturally, the marketers and the consumers are curious about the impact of the new regulation. However, before we discuss what the GDPR compliance is and how they are relevant to you, you must understand that all of these rules are there to
Do you know that the first SIM card was launched in 1991? Though it was a landmark event in the history of mobile phones, nobody could have guessed the importance of mobile number in digital marketing would grow exponentially after almost three decades of being in use. Mobile technologies evolved with time, however, one thing remained consistent – the use
As a marketer, you must have faced challenges while strategizing your marketing drives. Sometimes, you have to pay more to get your ads delivered, and sometimes its difficult to optimize target audience. However, a new technology called blockchain is here to transform everything. Digital marketing and blockchain are changing the future of doing business, and it is time you should
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