Email Marketing

15
Sep

11 Brilliant Ideas To Improve Email Engagement

Email has always been considered one of the most relied upon channel to acquire new customers. And as a marketer, you send numerous emails, because you know this approach will get you good leads and amplified sales. However, the most significant challenge you face is retaining customers. Tell me, what according to you can be the secret to an increased email engagement

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14
Sep

Automated Email A/B Testing Is Important! (But why?)

Sometimes what you thought would be an awesome subject line, failed even to budge recipients. Again, what you considered to be a compelling call-to-action got you no action. So, you go for A/B testing for your personalized or automated emails; to find out new elements or techniques to improve conversions. That’s what ideally happens, isn’t it? But, is that all

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31
Aug

All You Got To Know About Cold Email And Spam Email

Businesses tend to send emails very often to keep up the rapport with their customers. However, they are always sceptical whether these emails land directly into their inboxes? When an email campaign is set up, it’s assumed that the email has reached their inbox. Yet, in general, one out of four business emails are marked as spam email. There can be many reasons out

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26
Jul

How Customer Data Management Is The Key To Email Marketing

With the growing acceptance of new technologies and tactics, marketers still have email marketing in their strategies. It gets an impressive ROI of $38 for an expense of $1. However, like every good thing, email is not perfect too! You need to have enough subscribers and a good customer data management system to make it work. I’m sure that you

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11
Jul

Email And SMS Marketing: Which One Do You Need To Be Successful?

Emails ensure personalized promotional messages to your subscribers, but so does SMS! Email marketing is time-saving, so is SMS marketing! So does that mean email and SMS marketing have benefits that are same? Let’s find out. The idea has always been to reach as many people as you can! Maximum engagement, encourage interaction and finally convert leads to customers. So

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7
Jul

Remarkable Ways To Make Good B2B Email Marketing Even Better

The email was, is, and always will be the base of marketing in any form – especially B2B email marketing. B2B Email is valuable for lead generation as well as creating awareness for clients in niche industries. Moreover, in the days to come, organizations will be looking to invest even more resources in their B2B email marketing strategy. Still wondering

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4
Jul

Bad Email Marketing Habits You Need To Avoid

Email marketing generates $38 for every dollar spent, according to Return Path. As a low-cost direct marketing channel, email marketing is the prime tool for digital only entrepreneurs and brands alike. But due to different email marketing habits, few brands were successful in generating maximum returns, while the rest lagged behind. Did you try different email marketing tactics but still wonder

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30
Jun

How To Make Most Out Of Email Marketing For Social Media Promotion?

Is your business targeting a grand social media promotion soon? Are you anxious about how to get started? How to attract those first followers? Let me tell you; successful brands always plan a wise strategy in tandem to grow their business and increase their reach. Why don’t you try using email marketing for social media promotion? Still, in two minds

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13
Feb

9 Email Marketing Challenges that You Need to Overcome

While running your email marketing campaigns, you have your own set of goals and targets. Imagine not being able to achieve them despite spending enough time and money on your email marketing strategies. Well, to avoid the situation, you need to prepare a list of all your email marketing challenges too. Email marketing is known to be the best ROI

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6
Feb

The 5 Benefits Of Email Marketing: Why You Absolutely Need Email Marketing Now!

Benefits of email marketing are many! One cannot cover all the benefits in just one article. You must have heard the quote: ‘Marketing is everything!‘-  Regos McKenna, Speaker & marketer. It goes without saying: Marketing is significant to any business. It is a process that will help you introduce and promote your product/service to potential customers. Without an effective marketing strategy, your

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