Data Enrichment is the hot topic in marketing, since the advancement of technology. In a word, it’s the best tool for the organisation to take your business to an advanced level by enhancing the quality of your organisation’s data. Data enhancement is crucial for assuring that your organisation’s data is up-to-date with a high degree of accuracy. A little negligence
The change that is influencing customer experience today is digital transformation. It is happening everywhere, and all thanks go to the customers who play a crucial role in this advancement. People, these days are more digitally conscious than ever. Further, they know what to do with every new technology coming up in the pipeline. Therefore businesses need to keep up
You know when you are your customers’ favorite? When they feel the ad or the campaign is specifically created for them! The idea is to be precise and focused, which comes from actionable, differentiable, accessible, substantial, and measurable customer segments. Since you already know what customer segmentation is; let’s see what are the different types of customer segmentation. It’s well-understood
Today, the focus on data-driven marketing is more than ever. It’s not just a convenient assumption; it is what most companies are focussing on. According to Forbes, 88% marketers around the globe are taking help from third parties for collecting data. The need for data-driven marketing has become so prominent, that companies are willing to seek help from outside. The
Want to keep up with the constantly evolving marketing? Read, talk, listen, network, and collect data! And when you combine them with intuition, those collected data will give you the power. The power to create game-changing products/services and drive users to engage. That’s the power data-driven marketing has. Data-driven marketing has now become an important part of business strategy and
With the growing acceptance of new technologies and tactics, marketers still have email marketing in their strategies. It gets an impressive ROI of $38 for an expense of $1. However, like every good thing, email is not perfect too! You need to have enough subscribers and a good customer data management system to make it work. I’m sure that you
I remember a Mark Twain quote. He said that data is much like garbage; one should know what he/she is going to do with it before collecting it. In simpler terms, data is compared to garbage here only when it’s left unused. Today, organizations keep track of their collected information about their customers with customer data management. Came a long
Drive your business to next level with Way2target!