Email has always been considered one of the most relied upon channel to acquire new customers. And as a marketer, you send numerous emails, because you know this approach will get you good leads and amplified sales. However, the most significant challenge you face is retaining customers. Tell me, what according to you can be the secret to an increased email engagement
Birthdays are very special to us because they happen only once a year. People usually eagerly wait for their birthdays to come so that they can enjoy their hearts out. And receiving birthday greetings messages from the people they are connected to brings more joy. So how do you think businesses can miss a chance to wish their valuable customers?
Businesses tend to send emails very often to keep up the rapport with their customers. However, they are always sceptical whether these emails land directly into their inboxes? When an email campaign is set up, it’s assumed that the email has reached their inbox. Yet, in general, one out of four business emails are marked as spam email. There can be many reasons out
The change that is influencing customer experience today is digital transformation. It is happening everywhere, and all thanks go to the customers who play a crucial role in this advancement. People, these days are more digitally conscious than ever. Further, they know what to do with every new technology coming up in the pipeline. Therefore businesses need to keep up
What was once beyond the imagination of humans is possible now. The new approach that has grown in popularity among businesses today to engage their audience are chatbots. Their rapid infiltration has led companies to utilize it more for improving customer convenience. Moreover, as people are interacting with chatbots, they are contemplating its value. Hence, gradually they are playing a
There is always a never-ending thirst for innovative technology and artificial intelligence is one of those hottest technologies these days. So marketers are more keen on maintaining and optimizing their marketing strategy keeping in mind this new entry. Every industry today is trying to find an application for it. Lately, there has been a remarkable change amongst the marketers in
Today, the modern marketer’s toolkit consists of a slew of technologies that assist their marketing and advertising strategies to succeed. Among them, the most popular technologies are adtech and martech. Wait!! Being a digital marketer are you unaware of adtech and martech? Marketing has become increasingly complex since the digital revolution transformed the industry. It has currently become necessary for
As marketing and technology both evolve, new terms are getting coined every second. One such name that you may have heard lately is “martech stack”. It’s human nature that when you come across a phrase you have never heard before, you immediately feel curious to know what it means. In this article, we will discuss the reasons why marketers are
Welcome to the world of Martech- the innovative Marketing and Technology amalgamated technique. The journey you are about to embark on involves a detailed breakdown of why EVERY company should have a fair knowledge about Martech scope. How YOUR company can benefit from it and most significantly, why companies who don’t employ Martech might be left behind. Excited to experience
The email was, is, and always will be the base of marketing in any form – especially B2B email marketing. B2B Email is valuable for lead generation as well as creating awareness for clients in niche industries. Moreover, in the days to come, organizations will be looking to invest even more resources in their B2B email marketing strategy. Still wondering
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